Last year, Croatian Home Split started a series of activities aimed at developing the concert audience in Split. This year, Hrvatski dom Split goes one step further in its efforts and for the first time conducts a research called Voice of the Audience 2024. The goal of this research is to understand more deeply the needs and interests of current and future concert audiences, as well as to adapt services and products to the real needs and expectations of the audience. analyzing the feedback. In this way, the Voice of the Audience in 2024 will help shape even more relevant and innovative content, adapted to the wishes and needs of the local community.

The importance of strategic planning and design of new programs and projects aimed at audience development is crucial for the sustainable cultural and social development of the local community. Long-term thinking about the needs and interests of the audience is essential for maintaining and improving the cultural scene. Croatian House Split continuously works on creating programs that are focused on the real needs of the audience, as well as on research and setting future trends, thus ensuring dynamic and sustainable cultural development.

Participation in the survey is anonymous, and you can access the questionnaire here.